The Hot Forever brand and concept was created 2004 in Tampa, FL. by its President and CEO, Erik Mishiyev aka @djshorte
What initially started as a record label has evolved to an events, music, fashion and TV production company which brings with it
a sexy New York style, swag and sound!

Throughout the years, Hot Forever has hosted and produced countless events in the New York, Miami, Tampa Bay and Los Angeles markets. We have extensive experience in party planning, marketing and booking entertainment. We know how to create an unforgettable time and lifelong pricelss memories.
Hot Forever producers have the skills to create just about any type of audio project. Our portfolio consists of Singles, Albums, Radio Commercials and Voiceovers. We’re also working on a talent show called “The LA Star Search” where we plan to sign and manage the diamonds in the rough.
Models and Bottles! Hot Forever clothing brand incorporates its entertainment aspect with our passion for fashion. Our prototype apparel has attracted some gorgeous girls while receiving a tremendous amount of positive and fun feedback. Our on-line clothing store and 2025 calendar will be launched on November 29th, 2024.fashion show
From Pro Tools to Final Cut Pro, Hot Forever sets trends with our “Hot” style and taste to bring your next video or TV project to the next level! We’ve created and directed some trendy music videos, TV trailers and social media advertising campaigns.